Every few years the one thing that a company needs to re-evaluate is its recruitment policies and strategies. Much like everything else, the job market is changing rapidly and the dynamic of it means that your ideal employee will have changing needs and requirements over time.

With the landscape always changing, it’s important to take stock of your recruitment strategy and re-evaluate when necessary. Here are a few key points to consider:

It’s the Passive Workers You Need to Target

Did you know that 70% of global workers consider themselves passive job seekers? This means that most job seekers aren’t actively looking at job listings or actively reaching out to recruiters. To help you tap into the best talent, you’ll need to consider passive job seekers in your recruitment strategy. If they aren’t looking for you, you’ll need to find ways to get your company or job listing in front of them where they are. Think about your industry and make note of popular blogs, websites or social platforms. Posting content to these sites or running ads for specific listings are great ways to gain the attention of a passive job seeker.

People are Searching for Career Opportunity

With job titles becoming highly specialized by company or industry and opportunity for promotion levelling off at certain points in ones career, employees are looking for a more well rounded career opportunity when considering a new company. While a competitive salary and benefits will always be desirable, professionals, particularly Millennials, are on the hunt for new experiences and interesting projects to work on. Employers need to woo job candidates by talking about things like, the company culture, perks, social causes supported by the company, new and interesting projects open to the candidate and the work/life balance promoted by the company.

Referrals are the Leading Source of Job Information

When it comes to making decisions, referrals and testimonials are increasingly more important to job seekers. Looking to reviews and information from friends or influencers has become a trend in consumer behaviour. So, it’s understandable that this practice has made its way into other areas of decision making, like job hunting. Try giving your employees an incentive for referring a friend to open job listings or provide them with experiences or assets they can use to promote life at your company on social media. Positive reviews from a connection, even an acquaintance, can be a major draw for a potential employee.

Work-Life Balance and Compensation are the Keys

As mentioned above, along with the experiences on offer, what turns many professionals towards jobs are the promises of good compensation and a healthy work-life balance. Though the former may be obvious, it’s the latter that an increasing number of professionals are focused on. The idea of a healthy work-life balance has taken off in recent years and many companies are showing an increased interest in creating successful initiatives for employees. These types of perks are bound to be a good attraction.

When it comes to re-evaluating your recruitment strategy, the requirements you need to have comprehensive knowledge of the job market associated with your industry. Understanding how your industry moves, what employees need, what they want and what their motivations are crucial to building a successful strategy. Your recruitment strategy needs to fit the times and should be optimized to show maximum benefit to potential employees.